excerpt from optional features shown, HD  single-channel video, 2 minutes 10 seconds, 2012
Zach Nader’s optional features shown was comprised of short segments of car commercials in which the text and representations of cars and people were digitally removed. For the 2014 March Midnight Moment, Nader deliberately misused a software tool meant to aid in the removal of minor imperfections, and the resulting visuals reflected upon the scripted nature of image creation and editing. The all context/no content aspect of the video pointed to the reliable nature of product choice and advertisement.

Times Square Arts